This weekend is the Northern Trust Open. This tournament is played at the famed Riveria Country Club.
The top 10 wealth manager, Northern Trust, has made a decision to invest in golfers. They've spent millions for the title sponsorship and t.v. advertisements during the tournament.
Northern Trust is obviously looking to attract the higher-than average net worth golfers as clients for their wealth management services. If you're not playing golf to gain new clients, why aren't you? Why miss having target-rich golfers as clients?
Here's the schedule to watch the tourney:
Times are ET.
Thursday: GOLF -- 3-6 p.m.
Friday: GOLF -- 3-6 p.m.
Saturday: GOLF -- 1-2:30 p.m., CBS -- 3-6 p.m.
Sunday: GOLF -- 1-2:30 p.m. , CBS -- 3-6 p.m.