Thursday, February 14, 2013

FAs, Why You Should Play Golf for Business

This weekend is the Northern Trust Open. This tournament is played at the famed Riveria Country Club.  

The top 10 wealth manager, Northern Trust, has made a decision to invest in golfers. They've spent millions for the title sponsorship and t.v. advertisements during the tournament.

Northern Trust is obviously looking to attract the higher-than average net worth golfers as clients for their wealth management services. If you're not playing golf to gain new clients, why aren't you? Why miss having target-rich golfers as clients?

Here's the schedule to watch the tourney:

Times are ET.

Thursday: GOLF -- 3-6 p.m.

Friday: GOLF -- 3-6 p.m.

Saturday: GOLF -- 1-2:30 p.m., CBS -- 3-6 p.m.

Sunday: GOLF -- 1-2:30 p.m. , CBS -- 3-6 p.m.


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