Monday, May 22, 2006

Golf Club Leasing

An entrepreneur has applied his B-School education to the game of golf. After purchasing a new set of clubs every year or two, Damian Novak wondered if he could lease golf clubs like one leases cars. He founded Top Swing Leasing ( two years ago and has about 250 sets of clubs out on leases.

When you check out at Top Swing Leasing you simply pay one month's lease payment. The term of the lease will be 12 or 18 months with the option to buy out your contract, exchange for new clubs, or simply send back your clubs with no further obligation. If you opt to pay the lease up front, you'll have a cash savings of 10%!

A set of Callaway irons, which retails for about $700, can be leased for $35 per month on a 12-month or 18-month contract.

If you've wished you could lease clubs like you can your cars, check out Top Swing Leasing!

Sunday, May 21, 2006

Have Some Spare Change?

Perhaps, this is the purchase for Tiger Woods and Michele Wie in the future. Airbus has manufactured a superjumbo plane. It's a double-decker and carries up to 850 passengers I'm sure more comfortably than any first-class seat on a flight that most of us could have.

You can catch a few winks in the bedroom suites, or sip champagne with "mood lighting" that changes as you travel the time zones to minimize the impact of jet lag. You can have a royal lounge and dine in a private dining room.

Best of all, you can have a driving range built into the plane! For the golf obsessed who don't want to miss a moment of practice, all of this can be yours for a mere $375 million!

Enjoy the Colonial...I miss the excitement that Tiger and Phil bring to tournaments, but it's still great golf!

Wednesday, May 10, 2006

Swinging Pink!

Derek Jeter, David Eckstein, and ten other baseball sluggers will be swinging pink bats on Sunday's Mother's Day to raise money for the Susan G. Komen Breast Cancer Foundation.

Pink is also making a comeback in golf, thanks in part to Paula Creamer, who likes it as an accent color. Adams Golf has put out a set of a pink graphite clubs for women.

If pink is to support Susan G. Komen, I'm all for it. But, if you're a female business golfer and wanting to show your professionalism and use golf to build rapport with clients and prospects, be careful of using pink clubs and balls. Unfortunately, the color can still conjure the image of cute, bubbly "pretty girls in pink," which may not be how you want to be perceived.

Always use white balls in a business golf round. It certainly can have the pink ribbon on it as a logo and your mark on the ball, but shy away from the purple and green balls during your business golf round.

Thursday, May 04, 2006

Masters Brand Management --- Part 2

A couple of trophies won by tennis player, Martina Navritilova, were auctioned yesterday. She doesn't know how the company acquired them, but her attorney is investigating it. Bjorn Borg recently announced that he was going to sell his Wimbeldon trophies for "financial security." He decided to keep them after a couple of fellow players called him.

A Heisman Trophy has been sold to raise legal fees for a murder defense fund or a token payment of a civil judgment. I'm sure Super Bowl rings have also been sold for cash.

Winners of those high-profile accomplishments in their respective sports seem to place little sentimental value on their prizes.

Will the awards presented at the Masters end up on EBay one day? The Masters champion is presented with a replica of the official trophy, a gold medal, and, of course, the green jacket (it probably can't be sold since the jacket stays on the premises of Augusta National Golf Club, except in extraordinary circumstances). The runner-up receives a silver medal and a silver tray. Crystal items are also given to players who shoot the low round, or have a hole-in-one, an eagle, and a double eagle.

To maintain the Masters's mystique, I'd advise Hootie and his friends to issue another rule for the players. Something to the effect that any trophy or award received at the Masters shall never be sold or auctioned in the public. And, Augusta National shall have the first right of refusal on the purchase of any such items.

I hope Hootie doesn't have to take this step, but nowadays you never know what people will do for "financial security" or to pay off debts, especially gambling ones.

Wednesday, May 03, 2006

John Daly's Gambling

I like John Daly as a golfer with long drives, yet soft hands around the greens. In his autobiography, he claims to have lost $50-60 million in gambling losses.

Perhaps the attorney-side of me is coming out, but my first thought is how could he not know the amount? If he doesn't know, you'd think there is someone in his organization who would know the amount. His admission is similar to a government agency who reports that its lost $25-35 million. Money that somehow just disappeared from the government coffers. It's bad enough that money is lost, but how can you not know if it's $1 million let alone $10 million.

Now, the author-side of me. By stating (unverifiably) the grandiose amount, he has received a tremendous amount of publicity. It's a great way to sell books. Create controversy, even if it reveals a negative characteristic.

On a personal note, I assume Daly can afford the loses while he's on tour and earning endorsements and tour monies. He seems to have an addictive personality, whether it's drugs, smoking, drinking, or gambling. If he decides to slay all of them, I wish him the best.