Congratulations to Phil for his second green jacket. Although I wished Freddie had won because he's a favorite, I am glad to see Phil finally playing smart and with precision.
I love the Masters--the lore, the tradition, and the mystique. The folks at Augusta National Golf Club are the kings in brand management of their august tournament.
They're not spectators or galleries, they're patrons. You won't see a blimp shot or hear the annoying motor noise during the broadcasts. You see beautifully manicured golf for 56 minutes out of every hour. And, you only see ads from select companies. No ads from Cialis and Viagra, and no comments about bikini wax or Mark O'Meara belonging to Tiger a la Gary McCord.
I know I am supposed to hate them for not allowing women members, but I don't. It's the civilized and circumspect Super Bowl of golf.
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